SERVICES MARKETING NOTES
| Institution | UNIVERSITY |
| Course | SERVICES MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 1622 Pages |
| File Size | 8.8 MB |
| Views | 7485 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
Below is the document preview.
EAE302 ECONOMICS OF MICROFINANCE I
Trending!
UPDATED NOTES ON ECONOMICS OF MICROFINANCE I
11098 Views
2 Downloads
1.11 MB
EAE 310: ECONOMICS OF MONEY AND BANKING
Trending!
This course is designed to expose undergraduate students to understand what money is and the theories of money supply and money demand. To know the roles of the central bank and understand how monetary policy works.
11979 Views
1 Downloads
279.42 KB
EAE 301: TAXATION ECONOMICS AND POLICY
Trending!
UPDATED NOTES ON TAXATION ECONOMICS AND POLICY
11200 Views
0 Downloads
1.63 MB
EAE201 ECONOMICS OF PUBLIC EXPENDITURE
Trending!
This course introduces students to welfare economics and analysis of key issues in public expenditure policies that affect individual
behaviour and how the government sets policies
89 Pages
11004 Views
1 Downloads
880.41 KB
EAE304 LABOUR ECONOMICS
Trending!
REVISED NOTES ON LABOUR ECONOMICS
94 Pages
10044 Views
2 Downloads
1.42 MB
EAE 408: ECONOMICS OF INDUSTRY
Trending!
UPDATED NOTES ON ECONOMICS OF INDUSTRY
10828 Views
0 Downloads
1.44 MB
EAE 405: DEVELOPMENT PLANNING
Trending!
This course is to introduce learners to the knowledge of basic concepts and techniques of development policy making and development planning in particular. Learners will be exposed to the nature of development planning, its rationale, planning techniques and plan failure.
10999 Views
1 Downloads
916 KB
EAE404 ECONOMICS OF PUBLIC ENTERPRISES
Trending!
UPDATED NOTES ON ECONOMICS OF PUBLIC
ENTERPRISES
86 Pages
11231 Views
1 Downloads
411.73 KB
BBA302 BUSINESS LAW 2
Trending!
THIS MODULE IS A CONTINUATION OF BUSINESS LAW 1 AND IS MAINLY BASED ON THE PRINCIPLE CONTRACT
99 Pages
10019 Views
0 Downloads
1.05 MB
BAC 201: ACCOUNTING FOR LIABILITIES AND EQUITIES.
Trending!
UPDATED NOTES ON ACCOUNTING FOR LIABILITIES AND EQUITIES.
11275 Views
1 Downloads
496 KB