RURAL MARKETING notes

Institution	UNIVERSITY
Course	RURAL MARKETING
Year	1st Year
Semester	Unknown
Posted By	Rose Oloo
File Type	pdf
Pages	501 Pages
File Size	12.87 MB
Views	4273
Downloads	0
Price:	Ksh. 150 Buy Now Buy via whatsapp

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Description

The question being asked by even some senior marketers in India is, "Why rural marketing, when there is enough business available in the urban markets even today?" People are afraid of the unknown elements of the rural markets and they feel that different marketing theories and principles would be required in rural marketing.

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