Product and Brand Management notes

Institution	UNIVERSITY
Course	Product and Brand Ma...
Year	1st Year
Semester	Unknown
Posted By	Rose Oloo
File Type	pdf
Pages	316 Pages
File Size	2.39 MB
Views	6648
Downloads	0
Price:	Ksh. 150 Buy Now Buy via whatsapp

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Description

Product Management is becoming an important function of marketing. With the passage of time, product management has undergone many changes. It is no more a department of churning out promotional materials but is has now become the nerve center of the organization.

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