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Product and Brand Management notes
| Institution | UNIVERSITY |
| Course | Product and Brand Ma... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 316 Pages |
| File Size | 2.39 MB |
| Views | 1689 |
| Downloads | 0 |
| Price: |
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Description
Product Management is becoming an important function of marketing. With the passage of
time, product management has undergone many changes. It is no more a department of churning
out promotional materials but is has now become the nerve center of the organization.
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CPA/CIFA; Leadership and Management combined notes
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CPA/CIFA; Leadership and Management combined notes
Management has been defined by various authors/authorities in various ways.The followingare few often-
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Management guru, Peter Drucker, says the basic task of management includes both marketing and innovation.
According to him, "Management is a multipurpose organ that manages a business and manages managers, and
manages workers and work."
229 Pages
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1 Downloads
3.75 MB
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