Join Our WhatsApp Channel for Updates!
BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 2935 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
Below is the document preview.
Lecture 7: Principles of Management
Trending!
Managers wear many hats and must bring with them an entire toolkit of skills-conceptual skills, human skills, and technical skills-in order to reach organizational goals and objectives effectively.
6 Pages
3473 Views
0 Downloads
834.14 KB
Topic 5: LAW OF CONTRACT
Trending!
The Law of Contract Act 1961, S. 2(2) provides that, except as may be provided by any written law for the time being in force, the common law of England relating to contract, as modified by doctrines of equity and by the Acts of the United Kingdom Parliament specified in the schedule to the Act, to the extent and subject to modifications in the said schedule, shall extend and apply to Kenya.
43 Pages
2434 Views
1 Downloads
531.28 KB
KEYNESIAN THEORY OF INCOME AND EMPLOYMENT
Trending!
The fundamental point of the Keynesian theory of income and employment is that employment is a function of income; the greater the level of national income, the greater the volume of employment and vice versa.
7 Pages
2848 Views
0 Downloads
206.18 KB
English Notes Form 2 2022
Trending!
Up to date form 2 English notes 2022
240 Pages
3435 Views
0 Downloads
1.5 MB
COMMUNICATION SKILLS KNEC NOTES
Trending!
The word communication is used to mean speaking or writing or sending a message to another person. Communication is really much more than that. It involves ensuring that your message reaches the target audience and that the receiver understands and responds to the message appropriately.
54 Pages
4747 Views
0 Downloads
751.06 KB
ENTREPRENEURSHIP KNEC LECTURE NOTES
Trending!
An entrepreneur is a person who identifies a business opportunity, harnesses and obtains the resources necessary to initiate a successful business activity. In the broader sense entrepreneurship refers to the means of stimulating innovative and creative undertakings for a better business community or world.
165 Pages
4118 Views
8 Downloads
915.54 KB
English Form 2 Notes 2022
Trending!
Up to date notes English form 2 2022
240 Pages
3136 Views
0 Downloads
1.5 MB