BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 8922 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
Below is the document preview.
AKI 208: FONOLOJIA YA KISWAHILI
Trending!
Fonolojia ni taaluma ya isimu inayochunguza mifumo ya sauti za kutamkwa zinazotumika katika lugha asilia mahususi za binadamu. Inapolinganishwa na fonetiki, inasisitizwa kuwa fonolojia ni tawi la isimu linalochunguza mifumo ya sauti za lugha mahsusi tu, kama vile sauti za Kiswahili, Kiingereza, Kigogo, n.k.
8994 Views
0 Downloads
279.5 KB
Interviews
Trending!
An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee. Interviews are a standard part of professions such as journalism and media reporting, but are also employed in many other situations, including qualitative research.
7926 Views
0 Downloads
42.44 KB
CPR 223: ADVERTISING AND PUBLIC RELATIONS
Trending!
Advertisement is a mass communicating of information intended to persuade buyers to
buy products with a view to maximizing a company's profits. Advertising is to stimulate
market demand.
7793 Views
1 Downloads
20.42 KB
HRD 100: Reading skills (Documentation)
Trending!
A documentation style is a standard approach to the citation of sources that the author of a paper has consulted, abstracted, or quoted from. It prescribes methods for citing references within the text, providing a list of works cited at the end of the paper, and even formatting headings and margins. Using sources in your research paper is an important part of building and supporting your argument.
7956 Views
0 Downloads
14.67 KB
HRD 200: STATE, SOCIETY AND DEVELOPMENT
Trending!
The purpose of this course is to enable one gain deep understanding of the terms state,
society, and government; how they came about and their impact on development.
7524 Views
1 Downloads
72.29 KB
AKS 400: SOCIOLINGUISTICS
Trending!
Lengo la kozi hii ni kudadisi na kueleza uhusiano uliopo kati ya lugha na jamii.
Somo hili linalenga kuchunguza hali mbalimbali za kijamii na jinsi zinavyoathiri
matumizi ya lugha katika miktadha mbalimbali. Aidha, kozi hii itawawezesha
wanafunzi kudhibiti mbinu na ujuzi wa mawasiliano miongoni mwao na watu
wengine kwa kuzingatia kaida za lugha husika.
9102 Views
5 Downloads
1.27 MB
Creating a Brochure, Flyer and Newsletter Using Microsoft Publisher
Trending!
This tutorial will proceed from what we think is the easiest publication to the most complex. First we’ll create a flyer using Microsoft Publisher 2007. Then, we’ll create a brochure, and finally a newsletter. Each skill we learn in the flyer will be of use in the brochure. The flyer and brochure techniques will also be used in the newsletter.
8638 Views
0 Downloads
3.1 MB
AKI 201:THEORY AND STANDARDIZATION OF KISWAHILI
Trending!
Kozi hii ni ya lazima kwa wanafunzi wote wa Kiswahili katika Chuo Kikuu cha Maseno,semista ya kwanza,mwaka wa pili.Mwishoni mwanafunzi atakadiriwa kwa mtihani.
9910 Views
6 Downloads
29.43 KB
CMM 211: PUBLIC SPEAKING
Trending!
The purpose of the course is to enable the learner to master and apply the principles and practice of public speaking in diverse contexts.
7098 Views
0 Downloads
60.32 KB
CRISIS MANAGEMENT
Trending!
Reputation crisis involves situations where an organization risks or experience serious damage to its reputation. Public relations are about reputation-the result of what you do, what you say, and what others say about you.
8281 Views
0 Downloads
15.02 KB