BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 8907 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
Below is the document preview.
AMT 417: TOOLS OF PUBLIC RELATIONS
Trending!
Public Relations is all about communicating effectively with the publics. But how is this
managed? This is done with the help of different channels of communication.
7576 Views
1 Downloads
126 KB
Desktop Publishing Basic Designs
Trending!
Detailed notes on desktop publishing
7189 Views
0 Downloads
1.53 MB
Gendered Media
Trending!
This course contains notes on the Influence of Media
on Views of Gender
11 Pages
6843 Views
0 Downloads
4.35 MB
DTP MANUAL
Trending!
This course contains detailed Desk Top Publishing Student Notes
7818 Views
0 Downloads
4.18 MB
HIV Diagnosis
Trending!
This course contains slides on HIV/AIDS diagnosis
7416 Views
0 Downloads
687.5 KB
AEN 213: GENDER AND COMMUNICATION
Trending!
Lates notes on gender and communication
17 Pages
6817 Views
1 Downloads
1.05 MB
UCI203: COMPUTING AND INFORMATION TECHNOLOGY
Trending!
Detaied notes on desktop publishing technologies for computing and information technology
40 Pages
8288 Views
0 Downloads
12.11 MB
INTRODUCTION TO ENGLISH MORPHOLOGY
Trending!
This course contains the basics of English Linguistic Morphology like The Scope of Linguistic Morphology, The Different Components of a Word, Morphological Categories
and Inflectional & Derivational Processes
105 Pages
8608 Views
0 Downloads
1.56 MB
INTRODUCTION TO CREATIVE DESIGN AND DESKTOP PUBLISHING
Trending!
This module contains detailed slide notes on introduction to creative design and desktop publishing
33 Pages
8511 Views
1 Downloads
1.62 MB