BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 8872 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
Below is the document preview.
EMM 513: Press Tools 1
Trending!
Detailed notes on Press Tools
39 Pages
7328 Views
0 Downloads
3.01 MB
SPB 9210: BASIC ORGANIC CHEMISTRY
Trending!
LATEST NOTES ON BASIC ORGANIC CHEMISTRY
37 Pages
10274 Views
0 Downloads
1.12 MB
SCS 409: Information Systems in the Enterprise
Trending!
This course examines information systems from a functional view of an organization: Sales and marketing systems, manufacturing and production systems, finance and accounting systems, and human resources systems
45 Pages
7468 Views
0 Downloads
3.85 MB
ECT211: EDUCATIONAL MEDIA AND RESOURCES
Trending!
The course is hoped to impart knowledge, skills and positive attitude in identifying the right media for maximum instructional effectiveness and efficiency. The course is based on the fact that learning is more effective if the media used are multisensory..
2 Pages
9778 Views
1 Downloads
179.49 KB
PRINCIPLES OF DATABASES
This course explains the principles of database in details. ot also highlights its concepts and shows the difference between data and information
1839 Views
0 Downloads
1.13 MB
Ch41: The S-Block Elements
Trending!
This course introduces the S-Block elements, states its properties, variations and use in details
8247 Views
0 Downloads
5.37 MB
Taxonomy of Educational Objectives
Trending!
This course defines educational objectives, differentiates the types of educational objectives.
3. Define terms
and relate the terms cognitive, affective and psychomotor
domains to intellectual skills, communication skills and manipulative skills respectively. It formulates educational objectives belonging to the three domains.
58 Pages
8727 Views
0 Downloads
3.15 MB
Computer Graphics
Trending!
Detailed notes on Computer graphics
16 Pages
2273 Views
0 Downloads
820.14 KB
FLEXIBLE MANUFACTURING SYSTEM
Trending!
Globalization, fickling market requirements and modern lifestyle trends have put up
tremendous challenge to manufacturing industries. In the current business scenario the
competitiveness of any manufacturing industry is determined by its ability to respond
quickly to the rapidly changing market and to produce high quality products at low costs.
60 Pages
7440 Views
0 Downloads
510.5 KB
Introduction to Curriculum
Trending!
This course introduces curriculum and states different meanings and definition of terms under curriculum
24 Pages
2363 Views
0 Downloads
849.5 KB