BBM 124;Principles of Marketing Notes 1st Year

Institution	Mt Kenya university
Course	Bachelor in Business...
Year	1st Year
Semester	Unknown
Posted By	Michael Paul
File Type	pdf
Pages	121 Pages
File Size	616.05 KB
Views	2640
Downloads	1
Price:	Ksh. 100 Buy Now Buy via whatsapp

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Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.

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