Join Our WhatsApp Channel for Updates!
BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 2462 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
Below is the document preview.
HOW TO START A CARWASH BUSINESS IN KENYA
Trending!
This is a quick guide to the standard car wash business.
19 Pages
2559 Views
1 Downloads
928.67 KB
HOW TO START A PORK EATERY BUSINESS IN KENYA
Trending!
A Market Survey of the Pork Eateries Business In Kenya.
2768 Views
0 Downloads
775.58 KB
HOW TO START A WINES & SPIRITS BUSINESS IN KENYA
Trending!
An Overview of the Wines & Spirits Retail Business.
30 Pages
2474 Views
1 Downloads
1.2 MB
HOW TO START A SALON BUSINESS IN KENYA
Trending!
A Report of the Hair Salon Business.
37 Pages
2451 Views
0 Downloads
1013.99 KB
HOW TO START A CHAPATI BUSINESS IN KENYA
Trending!
A Survey of the Chapati Business Market.
23 Pages
3045 Views
0 Downloads
913.97 KB
HOW TO START A CHIPS & CHICKEN BUSINESS IN KENYA
Trending!
This quick guide refers to the business of Chips and Chicken café found in urban centers and urban estates. Though touching on a little of everything the quick guide will be biased towards chips (or fries) which is the main serving. Though not entirely focusing on Nairobi, in some sections it’s biased towards the city. Most of the information to do with licenses, equipment,Revenue and operations are applicable in any urban center.
28 Pages
3683 Views
0 Downloads
962 KB
HOW TO START A BOOKSHOP BUSINESS IN KENYA
Trending!
Bookshop Business Quick Market Survey.
20 Pages
2608 Views
0 Downloads
906.71 KB
HOW TO START A TIMBER YARD BUSINESS IN KENYA
Trending!
Broadly demand for timber is driven by a growing population, positive economic growth, urbanization and tastes. These influence investment in the building sector which is the biggest consumer of timber sold through yards in Kenya.
22 Pages
3655 Views
5 Downloads
1017.69 KB
HOW TO START A PUB BUSINESS IN KENYA
Trending!
Since the Mututho laws (Alcoholic Drinks Control Act 2010) licensing of bars has
become more bureaucratic and requirements a bit confusing. Before we go into the
revenue and competition figures here is some information about the licenses.
21 Pages
3077 Views
0 Downloads
876.78 KB
HOW TO START A GAS RETAIL BUSINESS IN KENYA
Trending!
The business involves consumers exchanging their empty gas cylinders with a full refilled cylinder at a fee. The retailer takes the empty cylinder to a wholesaler who refills it at an agreed price then sells to the next customer.
30 Pages
3121 Views
0 Downloads
1010.21 KB