BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 8819 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
Below is the document preview.
BUSINESS STUDIES FORM 3 NOTES
Trending!
UPDATED BUSINESS STUDIES FORM3 NOTES
40 Pages
12864 Views
5 Downloads
694 KB
BUSINESS STUDIES FORM 4 NOTES
Trending!
UPDATED BUSINESS STUDIES FORM4 NOTES
66 Pages
9718 Views
1 Downloads
1.1 MB
BUSINESS STUDIES FORM 1-4 NOTES
Trending!
UPDATED BUSINESS STUDIES FORM1-3 NOTES
325 Pages
11338 Views
3 Downloads
3.28 MB
AGRICULTURE FORM 1 NOTES
Trending!
UPDATED AGRICULTURE FORM 1 NOTES
50 Pages
10449 Views
0 Downloads
1.3 MB
AGRICULTURE FORM 2 NOTES
Trending!
UPDATED AGRICULTURE FORM 2 NOTES
104 Pages
7434 Views
0 Downloads
1.43 MB
AGRICULTURE FORM 3 NOTES
Trending!
UPDATED AGRICULTURE FORM 3 NOTES
154 Pages
4143 Views
1 Downloads
1.43 MB
AGRICULTURE FORM 4 NOTES
Trending!
UPDATED AGRICULTURE FORM 4 NOTES
140 Pages
8723 Views
0 Downloads
1 MB
HISTORY FORM 1 NOTES
Trending!
UPDATED HISTORY FORM 1 NOTES
86 Pages
11756 Views
0 Downloads
1.09 MB
PHYSICS NOTES FORM 1-4
Trending!
UPDATED PHYSICS NOTES FORM 1-4
268 Pages
12143 Views
2 Downloads
7.91 MB
PHYSICS SCHEMES OF WORK FORM 1
UPDATED FORM1 SCHEMES OF WORK
18 Pages
902 Views
0 Downloads
743.2 KB