BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 9104 |
| Downloads | 1 |
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Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
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LESSON 2: MEASURES OF CENTRAL TENDENCY
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One of main objectives of statistical analysis is to obtain one single value that describes the characteristic of the entire mass of unwieldy data. Such a value is called the central value or average value. In this lesson we will consider some of central values which are commonly used.
8 Pages
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LESSON 3: MEASURES OF CENTRAL TENDENCY cont..
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In this lesson we will discuss the other measures of location or measures of central tendency namely, geometric mean, harmonic mean, median and mode of given data.
10 Pages
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THEORIES OF LANGUAGE ACQUISITION
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Over the last fifty years, several theories have been put forward to explain the process by which children learn to understand and speak a language. They can be summarised as follows:
4 Pages
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SZL 105: LABORATORY METHODS AND TECHNIQUES IN ZOOLOGY
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A laboratory is a closed or isolated environment where scientific experiments and procedures are carried out. Laboratory studies are applied in all areas of science namely. Physics, chemistry,biology, agriculture, health, environment, geology, mining among others.
31 Pages
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681.05 KB
SST 305: Theory of Estimation Notes
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The objective of statistics is to make an inference about a population based on information contained in a sample. Most statistical inference procedures involve either estimation or hypothesis testing. This course looks at estimation.
41 Pages
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3.41 MB
SMA 335: Ordinary Differential Equation 1
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The subject of differential equations constitutes a very important and useful branch of
modern m mathematics. In this lesson we sh all consider some definition of ordinary
differential equations.
156 Pages
8900 Views
1 Downloads
2.32 MB
LESSON 7: REGRESSION AND CORRELATION ANALYSIS
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In this lesson we will discuss regression and correlation. Correlation analysis deals with the association between two or more variables; while regression analysis attempts to establish the nature of the relationship between variables.
11 Pages
7078 Views
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271.03 KB
LESSON 6: SKEWNESS AND KURTOSIS
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Skewness refers to lack of symmetry. A skewed distribution is a frequency distribution that is asymmetric (not symmetric). When the longer tail of a distribution extends to the right, it is said to be skewed to the right and when the longer tail of a distribution extends to the left, it said to be skewed to the left.
9 Pages
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TISSUES
Cells are the body's smallest functional units they are grouped together to form tissues, each of which has specialized functions eg blood, muscles
105 Pages
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9.63 MB
DIFFERENTIAL EQUATIONS OF THE FIRST ORDER
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The order of a differential equation is that of the highest derivative occurring in it; the degree of a differential equation is that to which the derivative of the highest order is raised when the equation is expressed in a rational integral form.
43 Pages
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