BBM 124;Principles of Marketing Notes 1st Year

Institution Mt Kenya university
Course Bachelor in Business...
Year 1st Year
Semester Unknown
Posted By Michael Paul
File Type pdf
Pages 121 Pages
File Size 616.05 KB
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Description

Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
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