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AGRICULTURAL MARKETING
| Institution | UNIVERSITY |
| Course | Certificate in Agrib... |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | stephen oyake rabilo |
| File Type | |
| Pages | 87 Pages |
| File Size | 1.07 MB |
| Views | 604 |
| Downloads | 0 |
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Description
Agricultural marketing can be defined as the performance of all business activities
involved in the flow of goods and services from the initial point of production
until they are in the hands of the ultimate consumer.
Marketing consists of all strategies and tactics used to identify, create and maintain
satisfying relationships, with customers that results in value for both consumers and
marketer.
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