BBA 314: PUBLIC RELATIONS
| Institution | KENYATTA UNIVERSITY |
| Course | BUSINESS ADMINISTRAT... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Liz Ochola |
| File Type | |
| Pages | 81 Pages |
| File Size | 1.13 MB |
| Views | 6200 |
| Downloads | 0 |
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Description
publics. In the analysis of the definition (i) it is” the planned and sustained effort” ,meaning that PR activity is organized as a campaign or program and is a continuous activity, it is not haphazard. (ii) Its purpose is “to establish and maintain mutual understanding” – that is, to ensure that the organization is understood by others. This mutual understanding is thus between an organization and its publics, since many groups of people are involved.
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