BBA 314: PUBLIC RELATIONS

Institution KENYATTA UNIVERSITY
Course BUSINESS ADMINISTRAT...
Year 1st Year
Semester Unknown
Posted By Liz Ochola
File Type pdf
Pages 81 Pages
File Size 1.13 MB
Views 4421
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publics. In the analysis of the definition (i) it is” the planned and sustained effort” ,meaning that PR activity is organized as a campaign or program and is a continuous activity, it is not haphazard. (ii) Its purpose is “to establish and maintain mutual understanding” – that is, to ensure that the organization is understood by others. This mutual understanding is thus between an organization and its publics, since many groups of people are involved.
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