BPLM 216: PURCHASING POLICY AND STRATERGY.
| Institution | CHUKA UNIVERSITY |
| Course | BUSINESS MANAGEMENT |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Brian Mike |
| File Type | |
| Pages | 54 Pages |
| File Size | 1.1 MB |
| Views | 2101 |
| Downloads | 0 |
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Description
The concept of purchasing policy and strategy is central to understanding of the process of strategic management. The term strategy emanates from a Greek word ‘ strategos’ , which means generalship – the actual direction of a military force as distinct from the policy governing their deployment. The word literally means the art of the general. Strategy begins with a concept of how to use the resources of a firm more effectively in the changing environment. It is similar to the concept in sports called “ game plan” e.g. before a team goes into the field, effective coaches examine a competitor’ s past plans, strengths and weaknesses. The objective is to win the game with minimum injuries; coaches may also not wish to use all their best players but to save some for the future opponents. So coaches devise a plan to win a game.
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