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PUBLIC RELATIONS
| Institution | UNIVERSITY OF NAIROBI |
| Course | MEDIA STUDIES |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | |
| Pages | 130 Pages |
| File Size | 438.28 KB |
| Views | 306 |
| Downloads | 0 |
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Description
Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics. Public Relations is distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics.
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PUBLIC RELATIONS NOTES
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Many forms of misunderstanding spring from lack of communication, and one of the
first objectives in any PRs program is to improve the existing channels of
communication and to establish new ways of setting up a two-way flow of
information and understanding.
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AMT 417: TOOLS OF PUBLIC RELATIONS
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Public Relations is all about communicating effectively with the publics. But how is this
managed? This is done with the help of different channels of communication.
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CPR 223: ADVERTISING AND PUBLIC RELATIONS
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Advertisement is a mass communicating of information intended to persuade buyers to
buy products with a view to maximizing a company's profits. Advertising is to stimulate
market demand.
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Public Relations
Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees,
stockholders, suppliers, or other interested members of the community. The point of
public relations is to make the public think favorably about the company and its
offerings. Commonly used tools of public relations include news releases, press
conferences, speaking engagements, and community service programs.
31 Pages
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BBA 314: PUBLIC RELATIONS
publics. In the analysis of the definition (i) it is” the planned and sustained effort” ,meaning that PR activity is organized as a campaign or program and is a continuous activity, it is not haphazard. (ii) Its purpose is “to establish and maintain mutual understanding” – that is, to ensure that the organization is understood by others. This mutual understanding is thus between an organization and its publics, since many groups of people are involved.
81 Pages
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1.13 MB
ISC 210: MARKETING AND PUBLIC RELATIONS PAST PAPER
Institution:
Year: 2022/2023
Semester: 2nd Year, 2nd Semester (2.2)
ISC 210: MARKETING AND PUBLIC RELATIONS PAST PAPER
Institution:
Year: 2021/2022
Semester: 2nd Year, 2nd Semester (2.2)
ISC 045: MARKETING AND PUBLIC RELATIONS PAST PAPER
Institution:
Year: 2021/2022
Semester: 1st Year, 2nd Semester (1.2)
ISC 210: MARKETING AND PUBLIC RELATIONS PAST PAPER
Institution:
Year: 2021/2022
Semester: 2nd Year, 2nd Semester (2.2)
ISC 210: MARKETING AND PUBLIC RELATIONS PAST PAPER
Institution:
Year: 2022/2023
Semester: 2nd Year, 2nd Semester (2.2)