COS 100: COMMUNICATION SKILLS 1
| Institution | MASINDE MULIRO UNIVERSITY |
| Course | Education and Social... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Brian Mike |
| File Type | |
| Pages | 105 Pages |
| File Size | 909.96 KB |
| Views | 2546 |
| Downloads | 1 |
| Price: |
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Description
The need for a modular system of study in the University in general and in Communication Skills in particular has been necessitated by two issues. The first issue concerns the increased demand for higher education in Kenya that requires universities to broaden access and inclusion to a greater range of students. This is driven by the twin agendas of increasing economic competitiveness on the national and world economic stage and promoting greater social equality by extending access to students from under-represented groups. In addition, the increasing importance attached to the ‘knowledge economy’ and to ‘lifelong learning’ is encouraging more
mature-age, working students to return to formal education to enhance their professional
knowledge and skills. These changes in access have necessitated a move to more adaptable
curricular: modularity and flexibility in course structures and delivery. Thus, universities are having to actively implement systems and approaches in teaching and learning environments; for example, by means of electronic platforms and applications for course delivery, teaching and
learning support.
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HTML NOTES
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TV PRODUCTION NOTES
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The industry ( broadcast and non- broadcast identifies 4 phases of production.)
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THE NORMATIVE THEORIES OF THE PRESS
The Authoritarian Media Theory
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AMT 407: INVESTIGATIVE JOURNALISM
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News Writing is the backbone of every journalist worth his salt. The world over, news has become a very important commodity acceptable from across section of the society.Every morning one wakes up s/he rushes to be abreast with the latest news from all corners of the world. This, therefore, calls for a concerted effort to train news writers who can satisfy this insatiable garb for news.
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AMT 316: PRINCIPLES OF RADIO AND TV PRODUCTION
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The core of radio and television broadcast therefore is news writing and reporting. For every production to be successful, the stories must be well written. You may have the best studio in the world or the most expensive equipment, but if what you are passing to the audience through the studio is not well written and properly presented, the audience would not appreciate you.
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AMT 403: HEALTH COMMUNICATION
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Health Communication is “the study and use of communication strategies to inform and influence individual and community decisions that enhance health” (NCI 2002,2).
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