Unlock the secrets behind the world's top brands with Denise Lee Yohn's insightful book, "What Great Brands Do." Yohn identifies seven key principles that set exceptional brands apart from the rest. She reveals how iconic companies like Apple, Nike, and Zappos achieved their success through specific strategies and techniques. By focusing on building a strong brand identity, fostering a positive company culture, and creating meaningful stakeholder relationships, Yohn provides a clear roadmap for any business looking to elevate its brand to new heights. This book is a must-read for CEOs, entrepreneurs, and leaders who want to transform their brands into industry leaders.