Unlock the secrets to winning and retaining large customers with Steve Kaplan's insightful book, "Bag the Elephant!: How to Win and Keep Big Customers." Kaplan provides practical strategies, tools, and real-world examples to help businesses attract and maintain big clients. With a focus on building strong relationships, understanding customer needs, and delivering exceptional service, this book offers valuable advice for any business looking to grow and succeed. Kaplan's step-by-step approach and proven techniques make this an essential read for anyone aiming to secure and keep major accounts.