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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
By
Paul Smith
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Book Summary:
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
