Statistics show that most of those who go out on their own to start a business will ultimately fail. Why? It is because most businesses are not started in the right way. Based on decades of experience working with small-business owners, Michael Gerber here offers budding entrepreneurs his unique, ten-part method for positioning their businesses for long-term success and growth. From identifying a golden opportunity to designing a business model that will fill a specific need, from testing your product to acquiring and keeping clients, Gerber details every step necessary to make your vision concrete. By following the methodology outlined in this book, small-business owners will be able to build a solid structure for their businesses to grow and prosper.