The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By
Eric Ries
Book Summary:
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs in companies of all sizes a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.