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University Notes
CMM 111: INTRODUCTION TO COMMUNICATION
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The term communication comes from a Latin word ‘communicare’ which means to make common or share. Therefore, communication is a process by which meaning is exchanged between individuals or an individual and a group through a common system of symbols, signs and behavior.
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CMM 122: ENGLISH FOR MEDIA PROFESSIONALS
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A human system of communication of thoughts and feelings through a system of arbitrary signals such as voice sounds, gestures, or written symbols.
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LISTENING SKILLS
The listening process has four stages; receiving messages, attending to them, assigning
meaning to them, and remembering them. In an ideal listening situation, all these stages will be completed. If listening is ineffective, however, the process might break down at any stage.
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AKI 208: FONOLOJIA YA KISWAHILI
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Fonolojia ni taaluma ya isimu inayochunguza mifumo ya sauti za kutamkwa zinazotumika katika lugha asilia mahususi za binadamu. Inapolinganishwa na fonetiki, inasisitizwa kuwa fonolojia ni tawi la isimu linalochunguza mifumo ya sauti za lugha mahsusi tu, kama vile sauti za Kiswahili, Kiingereza, Kigogo, n.k.
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Interviews
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An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee. Interviews are a standard part of professions such as journalism and media reporting, but are also employed in many other situations, including qualitative research.
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CPR 223: ADVERTISING AND PUBLIC RELATIONS
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Advertisement is a mass communicating of information intended to persuade buyers to
buy products with a view to maximizing a company's profits. Advertising is to stimulate
market demand.
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HRD 100: Reading skills (Documentation)
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A documentation style is a standard approach to the citation of sources that the author of a paper has consulted, abstracted, or quoted from. It prescribes methods for citing references within the text, providing a list of works cited at the end of the paper, and even formatting headings and margins. Using sources in your research paper is an important part of building and supporting your argument.
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HRD 200: STATE, SOCIETY AND DEVELOPMENT
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The purpose of this course is to enable one gain deep understanding of the terms state,
society, and government; how they came about and their impact on development.
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AKS 400: SOCIOLINGUISTICS
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Lengo la kozi hii ni kudadisi na kueleza uhusiano uliopo kati ya lugha na jamii.
Somo hili linalenga kuchunguza hali mbalimbali za kijamii na jinsi zinavyoathiri
matumizi ya lugha katika miktadha mbalimbali. Aidha, kozi hii itawawezesha
wanafunzi kudhibiti mbinu na ujuzi wa mawasiliano miongoni mwao na watu
wengine kwa kuzingatia kaida za lugha husika.
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Creating a Brochure, Flyer and Newsletter Using Microsoft Publisher
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This tutorial will proceed from what we think is the easiest publication to the most complex. First we’ll create a flyer using Microsoft Publisher 2007. Then, we’ll create a brochure, and finally a newsletter. Each skill we learn in the flyer will be of use in the brochure. The flyer and brochure techniques will also be used in the newsletter.
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AKI 201:THEORY AND STANDARDIZATION OF KISWAHILI
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Kozi hii ni ya lazima kwa wanafunzi wote wa Kiswahili katika Chuo Kikuu cha Maseno,semista ya kwanza,mwaka wa pili.Mwishoni mwanafunzi atakadiriwa kwa mtihani.
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CMM 211: PUBLIC SPEAKING
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The purpose of the course is to enable the learner to master and apply the principles and practice of public speaking in diverse contexts.
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CRISIS MANAGEMENT
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Reputation crisis involves situations where an organization risks or experience serious damage to its reputation. Public relations are about reputation-the result of what you do, what you say, and what others say about you.
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CONCEPTS IN MEDIA STUDIES
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Culture: Anthropologists define culture as everything that occurs in a society-all of the customs and practices handed down from generation to generation. These contributions usually come from formal institutions such as churches, the government and increasingly the media.
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FUNCTIONS OF MASS COMMUNICATION
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The function of mass communication in the society is enormous. This is evident in the different appellations or names the journalists are called. Names like watchdog, intellectual peeping toms, fourth estate of the realm and so on. The Press helps sanitise the society of all forms of corruption by scrutinizing the actions, policies, and performance of those who govern.
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MEDIA OF COMMUNICATION
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The advent of printing is the key to our modern consciousness, argued Marshall McLuhan. Printing was so important because it allowed mass communication. The Chinese were using wooden block presses as early as A.D 600 and had movable clay type by A.D1000.
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NARROWCAST MEDIA: FILM AND CINEMA, CABLE TELEVISION
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What is Film? Film is a medium of communication which combines visual and audio (audiovisual). It contains the recording of a story, acted by people to make it as close to reality as possible. The Collins English Dictionary defines film as a sequence of images of moving objects photographed by a camera providing the optical illusion of continuous movement when projected onto a screen.
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ADJUNCTS OF THE MASS MEDIA
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Adjuncts of the Mass Media refer to additional sources through which the mass media get information. Simply put, they are the additions to the mass media. The most popular of these adjuncts are the news agencies.
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SEMATIKI NA PRAGMATIKI
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Richmond (2012 anafafanua maana ya Semantiki kwamba ni tawi la isimu ya lugha linalohusu viyambo vya Lugha.Anaendelea kusema kuwa semantiki ni utanzu wa isimu unaojishuighurisha na maana ya maneno au viyambo vya maneno katika Lugha .
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AINA ZA ANTHROPONOMASTIKI
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Mitazamo ya majina ya watu huzalisha aina zifuatazo za anthroponomastiki: anthroponimu funge/kimazingira, anthroponimu siha, anthroponimu za kifamilia, anthroponimu ya kidini/kithioforiki, anthroponimu ya kiutani/kilakabu, apotropaiki, matronimu, patronimu, teknonimu, paidinimu, aptronimu na animonimu.
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